| Cognac is an interesting product. People like the fact that it packs a wallop, but they also find it somewhat aspirational. Above all else though, they seem to have this incredibly romantic image fixed in their brains of a couple sipping the stuff in front of a fireplace. I guess this campaign only nailed a couple of those elements. We tried to focus on flirtatious comments delivered to "you" by sexually self-confident "rogues" (tagline: The Spirit of the Civilized Rogue). Rhonda wrote great lines for this campaign, I think. |
