| Lisa and I didn't actually work together on this ad. She had written a tagline,"Start with basic white. Then accessorize." The creative director was crazy about it, but nobody could figure out an ad that could precede it that made any sense of the line. I took a shot at using the statement as a 2-part headline, and this is what came out. It turned into a very limited campaign, I must admit, as every individual ad remained exactly the same except for the food on the second dish! But, it did run extensively. |
