Client- IBM

Agency- Lord Geller Federico Einstein

Writer- Kevin O'Neill

Art Director- Jean Marcellino

It's hard to believe there was a time when the miniaturization of computers was news, but here's proof. This ad was conceived as "market prep" -not intended to sell computers, but to inform the public at large that you- yes, you - could afford (and fit) one of these suckers on your very own desk! We were told that Malcolm Forbes considered this to be one of the best ads he'd ever run in his magazine. Honestly, I think it's the best piece I've ever done.

Awards: Stephen E. Kelly (finalist), Type Directors Club (citation), Addy Awards, AIGA, ANDY, Art Directors (single & campaign), The One Show (single & campaign).